Brand Positioning
Brand Positioning involves making a strategic choice of the most compelling, credible and distinctive benefit a brand delivers
Our positioning tools help clients find their optimal brand positioning by answering only eight questions
- What are your brands core values ?
- What is its personality ?
- Who are its target consumers ?
- What benefits does it deliver to them ?
- Why do they need these benefits ?
- How does your brand deliver these benefits ?
- Where & when should they consume your brand ?
- What should they consume it instead of ?