Brand Positioning

Brand Positioning involves making a strategic choice of the most compelling, credible and distinctive benefit a brand delivers

Our positioning tools help clients find their optimal brand positioning by answering only eight questions

  • What are your brands core values ?
  • What is its personality ?
  • Who are its target consumers ?
  • What benefits does it deliver to them ?
  • Why do they need these benefits ?
  • How does your brand deliver these benefits ?
  • Where & when should they consume your brand ?
  • What should they consume it instead of ?