Kenny Jamieson founded Dreamweavers after almost 20 years in marketing and innovation in the drinks industry.

After years of pint-drinking while a student at Edinburgh University, he was strangely drawn to the brewing industry and joined Tennent Caledonian, part of the Bass Brewers group. He spent the next 11 years in various roles including managing Worthington and Tennents brands as well as award-winning sponsorships, T in the Park and the Tennents Scottish Cup.

As Director of New Product Development at Bass he was able to further indulge his passion for brands and innovation, working on great established brands such as Carling and Worthington and on successful new brands like Caffreys Irish Ale and Hoopers Hooch.

He left Bass to join Diageo as Guinness Brand Director at the iconic St James’s Gate Brewery in Dublin and during his time in Ireland developed marketing innovations, such as the world-famous Guinness Storehouse and the Witnness music programme, which turned the "black stuff" long-term decline into growth for the first time in a generation.

In 2001 he became Diageo’s Global Marketing Innovation Director , a role which gave him the opportunity to apply his extensive marketing and innovation expertise to global brands such as Baileys, Smirnoff & Johnnie Walker, as well as collect a lot of airmiles.

He founded Dreamweavers in 2005.