Projects
Projects undertaken by Dreamweavers include :
Branding & Strategy
- Scottish & Newcastle – essence & positioning for Heineken, Strongbow, Fosters, Bulmers, & Deuchars IPA (UK)
- Carlsberg – essence, positioning and architecture for Baltika lager range (Russia)
- Russian Standard Company – essence, positioning & architecture for Russian Standard vodkas (Global)
- Pepsico – positioning for Pepsi and Adrenaline Rush (Russia)
- Unilever – positioning and marketing activation for Axe shower gels (Europe & US)
- Diageo – spirits portfolio strategy (Japan)
Innovation & Activation
- Scottish & Newcastle - various innovation programmes (adult soft drinks, fruit beers, functional drinks)
- Scottish & Newcastle – Strongbow Gold brand stretch (Russia, Spain, Germany)
- Kelloggs – Frosties brand stretch (Europe)
- Danone – Actimel marketing activation (Ireland)
Capability & Training
- Brand Equity Management programmes for Scottish & Newcastle, Kimberly Clark, GE Healthcare, (all UK) & Viborg Business School (Denmark)
- Innovation / Marketing Activation programmes for O2, RBS, KLP EuroRSCG (all UK) & Red Stripe (Jamaica)